New data from Influence Central shows that 88% of consumers are cooking more meals at home in the midst of the coronavirus (COVID-19) pandemic with 49% making meals from scratch.

The popularity of and interest in plant-based meats have increased dramatically in the last year as companies are creating products that taste more like “real” meat and the stigma once associated with alternative meats is dissipating.   

Data from 210 Analytics and IRI shows sales in the fresh perimeter for the week ending on May 10 were 16.9% above sales during the same timeframe in 2019