Los Angeles-based World Variety Produce, which ships under the Melissa’s label, plans to supplement its top-selling year-round melon, the Dominican Republic-sourced Charentais, with several other melons that are more season-specific, said Robert Schueller, the company’s director of media relations.

“Health and wellness” has never been more important for Americans and for the suppliers of the foods they eat to help them meet their personal better-for-you goals.

The deli is already a trusted source for convenience and delicious options. With simple callouts, the department can also highlight the health elements consumers already have on their radar.