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"Video commerce is all about breaking down the traditional barriers between in-store and online customer experiences, and we are always exploring new, creative ways to cultivate that holistic experience," said Jason Holland, president of Firework.
The United States is projected to be a multicultural-majority nation by 2044. Cargill’s Protein North America marketing and insights team is leading the way in understanding the preferences and shopping behaviors of these growing consumer segments and the impact to retailers, and specifically the fresh meat case.
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