A is for Aroma. The sensory experience of fresh-baked goods remains one of the biggest draws to the instore bakery. Baking fresh on premise is significantly preferred over thaw-and-sell alternatives and can boost sales of pre-packaged products, like a 4-pack of muffins, particularly when they highlight the bakedfreshon date, according to Jayne Kearney, marketing manager, Bake’n Joy Foods, North Andover, Massachusetts.
The growing popularity of prepared foods continues to establish the deli as a destination for innovative hot entrees, grab-and-go meals and samplings of what’s new and delicious. While chicken, pizza and ribs continue to draw shoppers, many stores are offering options inspired by regional and international cuisine and convenient pairings for quick meals and snacks.