A is for Aroma. The sensory experience of fresh-baked goods remains one of the biggest draws to the instore bakery. Baking fresh on premise is significantly preferred over thaw-and-sell alternatives and can boost sales of pre-packaged products, like a 4-pack of muffins, particularly when they highlight the bakedfreshon date, according to Jayne Kearney, marketing manager, Bake’n Joy Foods, North Andover, Massachusetts.
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