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For the past 12 months, perimeter sales haves skyrocketed due to new shopping trends that have emerged during the pandemic. A year in, however, year-over-year sales from March 2021 fall far behind sales numbers from March 2020, when the pandemic first took hold.
The report finds that produce department sales reached $69.6 billion in 2020—an 11.4% increase. Shoppers are purchasing more produce than pre-COVID-19, with shoppers buying more fresh fruit (+8.9%) and more vegetables (+14.2%).