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As consumers trend further into the health and wellness realm, they’re focusing more on the freshness of their foods while demanding products that shun many preservatives.
U.S. poultry farmers and marketers know that in the food world of today, transparency isn’t a marketing luxury. It’s a necessity. Consumers want to know where their fresh chicken and turkey products come from, how they were raised, and as much as possible about the people and processes behind them.
