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Juliemar Rosado, director of retail and international marketing for the National Watermelon Promotion Board (NWPB), Winter Springs, Florida, says with a category item like watermelons, good merchandising is important because it confirms the value, health and versatility of the product, which are some of the primary drivers for watermelon sales.
Midwestern retailer Fareway Stores Inc. has always been fortunate when it comes to local, says Jeff Cook, vice president of market operations for the 123-store chain.
The devastating 2018 E. coli outbreaks linked to California-grown romaine lettuce drove home the point yet again: food safety is job No. 1 for growers, processors and marketers of bagged salads.
The most important service provided by the nation’s supermarkets is the delivery of safe food to its customers. When there’s a recall — and, given the nature of the business, they can’t be avoided — that bond of trust between grocer and consumer is threatened.
