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U.S. poultry farmers and marketers know that in the food world of today, transparency isn’t a marketing luxury. It’s a necessity. Consumers want to know where their fresh chicken and turkey products come from, how they were raised, and as much as possible about the people and processes behind them.
You may be asking what are the key factors in the decision to devote valuable shelf and floor space in a produce department? What does a professional merchandiser (produce tradesman) use in his decisions when positioning each of the many items now found in the average grocery store? What role does price play? What role do profits play? What role does advertised items play? Does the location influence shopping patterns?
You may be asking what are the key factors in the decision to devote valuable shelf and floor space in a produce department? What does a professional merchandiser (produce tradesman) use in his decisions when positioning each of the many items now found in the average grocery store? What role does price play? What role do profits play? What role does advertised items play? Does the location influence shopping patterns?
