John Unrein is the Editor of Bake Magazine. He has been at Sosland Publishing since 2001, covering the retail baking industry. Mr. Unrein is a 1984 graduate of the University of Kansas.
Gone are the days when three or four core varieties of fresh pie would suffice for the upcoming Thanksgiving holiday period, which once accounted for the lion’s share of fresh pie sales in the supermarket for the year.
“We are focusing on embracing seasonality and LTOs (limited-time offers),” said Sarah Hickey, vice president of North America marketing at Dawn Foods Global.
What is most notable about bakery shopping trends involving US consumers overall is that shopping at mainstream retailers is shifting toward a preference for immediate consumption, which bodes well for sweet goods.