Millennials started a trend of using pantry and refrigerator items as social signalers, in the same way they might wear a designer label on their clothing.
While consumers may perceive flatbreads and tortillas as having fewer carbs than a typical slice of bread or a bun or roll, there is still a movement to see how low carb these products can get.
The report, “US Grocery Shopper Trends: Finding Value,” utilized responses from over 2,000 primary shoppers in the United States to determine consumer behaviors and sentiments amid inflationary challenges.