The Kroger Co. is combining vertical integration, machine learning, and robotics with affordable and fast delivery service for fresh food to launch the company’s first Customer Fulfillment Center.

The funding round will help the company integrate new, next generation features into its core offering and accelerate the company's growth.

The shift to grab-and-go has been a fairly simple move for most retailers, but adding online ordering capabilities for prepared foods takes a little more planning and a bit more of an investment.