“Our research revealed a clear white space in the yogurt category for a mix-in offering that delivers on both taste and quality paired with noosa’s equity in fruit,” said Emily Black, senior director of marketing at noosa.

The two Mexican cheese-focused brands that Sigma markets in the US are both enjoying strong growth, said Melanie Carrasquillo, the company’s director of Hispanic brands.

The dairy industry supports 3 million-plus US jobs, $198 billion in wages for American workers and makes an economic impact totaling close to $780 billion, according to IDFA.