Also new at Melissa’s, the company has announced a joint venture with Goldenberry Farms to be an official distributor of its top-selling Sweet Sugar Mango.
Mia Boulos, director of sales for NielsenIQ, told attendees of an online webinar, “Mastering Pricing and Promotion,” that a “hybrid opportunity” exists to influence shoppers to make purchases online and pick up their groceries in person.