Although consumers have been slowly transitioning to buying meats with terms such as “no hormones,” “no antibiotics,” “humanely raised” and other such claims, COVID really made people think about healthier products, and sales data indicates the natural category grew significantly during the pandemic.

Meat and poultry processors take the reins in helping consumers reduce their sodium intake.

More than ever before, shoppers are embracing case-ready meats as the norm for making meat purchases, and their trust and acceptance of the quality of case-ready offerings has dramatically risen.