The demand for organic fresh fruits and vegetables continues to climb, as consumers become more conscious of how their food is raised and what they’re putting in their bodies.

“Health and wellness” has never been more important for Americans and for the suppliers of the foods they eat to help them meet their personal better-for-you goals.

The deli is already a trusted source for convenience and delicious options. With simple callouts, the department can also highlight the health elements consumers already have on their radar.