By August, MyBacon was available in more than 650 locations in the northeastern part of the United States, said Sarah-Marie Cole, chief marketing officer. 

The strategic decision to increase distribution is largely driven by the ever-growing lactose-free category, which is projected to reach nearly $20 billion in value by 2025.

The company shared that new products and additional SKUs from Truly Grass Fed made their way into stores such as Sprouts Farmers Market, Natural Grocers, New Seasons Market and MOM’s Organic Market.