Shopping for meat in the supermarket has evolved through the years, as department design has changed due to consumer needs and elevated consumer knowledge of product offerings. 

Marinated meats have been evolving over the past few years, as consumers have been more apt to buy seasoned meats and those with tasty flavor profiles. 

Many meat companies have dipped their toes into the alcohol waters recently and have found great success.

The popularity of and interest in plant-based meats have increased dramatically in the last year as companies are creating products that taste more like “real” meat and the stigma once associated with alternative meats is dissipating.   

Consumers are seeking information beyond simple source claims, and more like stories of the fishermen, producers and others along the path from sea to supermarket.