The popularity of and interest in plant-based meats have increased dramatically in the last year as companies are creating products that taste more like “real” meat and the stigma once associated with alternative meats is dissipating.   

Consumers are seeking information beyond simple source claims, and more like stories of the fishermen, producers and others along the path from sea to supermarket.

With consumer attention focused on environmental sustainability, animal welfare and creating better and healthier food systems, many families purchase exclusively organic.

43% of consumers “always” or “often” buy meat and poultry raised without antibiotics at the supermarket.

For food lovers, grilling season is different than just about any other time of the year. It’s often experiential and a great way to share different seasoned meats and poultry items with family and friends.

In a 2020 world, consumers are continuing to lean into all-natural and sustainably raised meats and making buying decisions based upon their personal perceptions of both what is good for their health, but also kind to the earth. 

Let’s face it, handling meat and poultry can get messy, so many producers are looking to provide an alternative to make the product easier to buy in the supermarket, prepare and store.