Some grocery chains utilize other in-store merchandising techniques and their web sites and social media to communicate seafood sustainability and traceability initiatives.  

Transparency and sustainable sourcing — particularly in the fresh seafood arena — have become paramount to shoppers. 

Innovative merchandising techniques and effective vacuum and sustainable packaging have contributed to fresh seafood’s heyday over the past two years.  

Fresh salmon sales have soared throughout the pandemic, and experts expect that trend to continue in 2022.