“Grocery retailers’ goal should be to make their customers feel good about their purchases as well as being more informed on the supply,” said Jason Resner, president at consultancy DNR Sales & Marketing Strategy Advisors.

"Grocery retailers’ goal should be to make their customers feel good about their purchases as well as being more informed on the supply," said Jason Resner, president at consultancy DNR Sales & Marketing Strategy Advisors.

As the deflation in shrimp, crab and other shellfish — along with consumers’ economic woes — have resulted in lower dollar sales, experts are encouraging retailers to step up discounts, assortment, and promotions.

Merchandise prepared seafood items in the deli for a sales boost.

Balancing consumer needs for value and convenience is key to successfully marketing fresh seafood products.

After a dismal start to the year for fresh seafood sales, retailers have an opportunity to rebound this summer by promoting fresh seafood for grilling, holidays such as Father’s Day and the Fourth of July, and more.

Much of summer seafood sales are impulse purchases of grilling items, cold salads, dips, and grab-and-go picnic type items.

Publix, Thai Union, Sustainable Fisheries Partnership (SFP), and Wholechain are utilizing a standardized ID for artisanal blue swimming crab fishery in the Philippines.

ADUSA is part of the Shrimp Decarbonization Initiative, a program initiated by major seafood supplier Thai Union Group to significantly reduce greenhouse gas emissions.

Implementing seafood traceability techniques is becoming even more paramount, as the industry readies to comply with FSMA 204.