Grocery store dietitians play a vital role in educating shoppers about the health benefits of seafood, which in turn boosts awareness and sales in fresh seafood. 

While fresh seafood sales fell slightly in the first half of 2023, analysts say the department has a lot of factors in its favor that should boost sales for the remainder of the year.

Seafood salads continue to be a big winner for many retailers.

While sushi has become increasingly vital to seafood deli sales over the past few years, shoppers are showing they are concerned about inflation in the category.

Crab promotions have also been a winning proposition for many retailers this year.

Traceability is becoming more important for seafood consumers, and companies are meeting the demand.

While seafood sales dropped throughout 2022 due to inflation, retailers and analysts are optimistic about sales and volume increases this year.

After a strong showing in 2022 — salmon was the lone fresh seafood species to increase in sales over the past few months — sales are expected to continue to grow this year.

Inflation continues to hamper overall grocery and fresh seafood sales, but the holiday season offers an opportunity for shoppers to splurge on items like crab, lobster, and shrimp.  

As seen since this spring, high prices on fresh seafood continue to dampen sales. Inflation on overall fresh seafood rose 10.9% on average per unit in June, according to IRI and 210 Analytics.