ATLANTA — Nature Fresh Farms has refreshed its packaging across all products with new designs focused on the theme “Flavor with Feeling.”

“Our goal with this refresh is to elevate our brand and deepen our connection with both retailers and consumers,” said Niels Klapwijk VP, procurement & sales. “This new look is built for success.”

The company said the new theme lines up with its mission of “Growing for Kinder Future.”

New Look New Momentum.jpgSource: Nature Fresh Farms

“At Nature Fresh Farms, we’ve always focused on delivering the freshest, most flavorful produce to our customers, and this packaging refresh reflects that commitment,” said Matt Quiring, SVP sales & marketing of Nature Fresh Farms. “We want our consumers to not only taste the freshness but feel it — from the vibrant colors to the juicy flavors that burst from every package.”

Nature Fresh Farms said food is both emotional and experiential, so the new branding uses experiential names that “evoke the nostalgia, joy and sense of connection that comes with sharing food.”

“The goal was to reflect the bold flavors Nature Fresh Farms is known for but add a real sense of connection and pull on the heart strings of consumers to reflect the full experience of this delicious, responsible product,” the company said. “Every detail, from the color palette to the label patterns and texture, was designed to excite and delight.”

“From the subtle notes of ZENS to the bold punch of DRAMAS, we’ve created packaging where flavor isn’t just something you taste — it’s something you feel and share,” said Amanda Armstrong, director, marketing. “This aligns perfectly with Nature Fresh Farms’ values of innovation and premium quality.”

Nature Fresh Farms said consumers have responded positively to the sensory-driven packaging with comments like, “Never seen produce look this fresh!” and, “So fun. So distinct.”

The company also highlights sustainability on its new packaging with a Greenhouse Clean label that means sustainable methods like good bugs for pest control and closed-loop water systems were used.

“Our Greenhouse Clean callout reflects our commitment to providing high-quality, healthy produce you can feel good about,” Quiring said. “From the greenhouse to your table, it’s all about delivering fresher flavor and superior quality.”

Nature Fresh Farms’ refreshed packaging lineup includes:

  • On The Vine: Ombres, Dramas, Zens, Glows, Hiiros
  • Lil’ Chills: Baby Cucumbers
  • Sweet Thrills: Medley Tomatoes, Mini Sweet Peppers (now seedless)
  • Little Obsessions: Strawberries, Organic Strawberries