Retailer Giant Eagle’s self-built retail media network, Leap Media Group, has joined the retail audio advertising network of Stingray Advertising.

Launching in 194 Giant Eagle stores across western Pennsylvania, Ohio, northern West Virginia, Maryland, and Indiana, the partnership will allow the retailer to engage with high-intent shoppers through innovative audio advertising solutions, personalizing their shopping experience in a privacy-conscious way.

“The addition of Giant Eagle to our retail audio advertising network demonstrates our commitment to expanding our reach across diverse retail categories and geographic regions,” said Nancy Perkins, senior vice president of Stingray Advertising. “We’re excited to partner with Giant Eagle and provide them the opportunity to engage with shoppers in a contextually relevant way through our innovative audio advertising solutions.”

The move underscores the potential of retail-based digital audio advertising in connecting brands with highly qualified consumers during their in-store shopping journey, according to the companies.

Through Stingray’s network, Leap will be able to showcase additional customer value and new offerings from Giant Eagle and Leap partners to guests beyond the ecommerce environment, such as new savings opportunities and products.

“This partnership will enable Leap users to provide impactful, personalized audio advertising to customers while in-store,” said Joell Robinson, Giant Eagle’s senior director of Leap Media & Sales. “Helping our brand partners provide value to customers through exceptional, seamless shopping experiences is a priority for Leap, and we’re looking forward to adding Stingray’s solutions to enhance our capabilities.”

Stingray Advertising operates North America’s largest retail audio advertising network, with over 800 million monthly shopping visits across 23,600 grocery, superstore, pharmacy, and discount store locations.

Leap Media Group provides customers with a personalized, omnichannel experience and encompasses Giant Eagle’s online properties, apps and more than 470 stores, all while prioritizing customers’ data privacy.

This article is an excerpt from the April 2024 issue of Supermarket Perimeter. You can read the entire Retail Media Networks feature and more in the digital edition here.