Barry Callebaut’s Top 6 Trends to Watch in Bakery predicted new twists on nostalgic flavors such as birthday cake, s’mores, cookie dough and cookies and cream.
The parallel trend of delicious and better-for-you offerings allows consumers to feel like they can enjoy a guilt-free treat without sacrificing indulgent flavor.
Roots and origins, a 2023 taste trend identified by the Kerry Group, may interest nostalgic consumers as well as adventurous consumers, said Soumya Nair, global lead of insights business for Kerry.
Most consumers in a survey from Denver-based Ardent Mills survey expressed interest in buying an item containing ancient grains, and nearly 90% said they wanted to know more about ancient grains.
The emphasis on health and wellness also may be seen in the meal kits market where consumers now are ranking health as a more important purchasing factor than convenience.