FiveStar Gourmet Foods’ new Simply Fresh Salads Deluxe Salad Kits have “redefined salad kits,” said Tal Shoshan, FiveStar’s CEO.

The new kits have 25% more toppings that Shoshan describes as “mouthwatering.”

The new toppings “break away from the ordinary, elevating our kits to a league of their own with more of what everyone really loves,” he added.

The new kits also feature house-made premium, preservative-free dressings and they revolutionize shelf life with FiveStar’s patented Ultra Fresh Sealed technology, which ensures salads stay as fresh as the day they were crafted, Shoshan said.

The kits also come with their own recycled mix-and-serve bowl for a “premium, hassle-free dining experience,” Shoshan said.

And the new kits aren’t as expensive as all the added features might leave you to believe, Shoshan said.

“With only a slightly higher price point, the undeniable value of our Deluxe Salad Kits is apparent in every bite—a superior blend of quality, taste, and convenience.”

FiveStar’s best-selling organic deli product is its Simply Fresh Organic Caesar Salad with Grilled Chicken. It’s a “classic recipe with a twist,” Shoshan said, offering two portions of premium antibiotic-free grilled white-meat chicken with fresh ingredients like organic romaine lettuce, aged Parmesan cheese, fresh tomatoes, and crunchy cheese garlic croutons and finished with FiveStar’s house-made organic creamy garlic Caesar dressing.

Another big seller for FiveStar is its Simply Fresh Organic Santa Fe Style Chicken Salad, which includes antibiotic-free grilled white-meat chicken, organic romaine lettuce, organic Monterey Jack cheese, organic roasted corn and red peppers, and organic tortilla strips topped with a creamy house-made organic sun-dried tomato chipotle dressing.

Both salads, Shoshan said, “offer consumers everything they’re seeking around fresh, convenient, nutritious, and great-tasting options that are perfect for their ideal usage occasion.”

When it comes to trends, consumers continue to look for healthier customized fresh products to fit their dietary needs that are also timesaving, flavorful and a good value, Shoshan said.

The timeless appeal of the Caesar salad, he added, coupled with the convenience of pre-cut ingredients and flavorful dressing, make it a go-to choice for many customers — and it’s why FiveStar has included a Caesar in the new Deluxe Salad Kits line.

This article is an excerpt from the April 2024 issue of Supermarket Perimeter. You can read the entire Salad Kits feature and more in the digital edition here.