On the retail storefront, leading grocers are incorporating more environmentally friendly factors into their stores, including bakery packaging and delivery services.

Guests of The Fresh Market can now experience the benefit of delivery to their doorstep through the convenience of DoorDash, the local commerce platform. Now available on the DoorDash Marketplace, with delivery from its 161 stores, the specialty fresh food retailer is providing guests the flexibility and option to shop for favorite weekly meals, special occasions, and dinner-on-the-go, capitalizing on The Fresh Market’s omnichannel approach to enhance the customer experience.

“It’s exciting to bring our guests another way to shop our stores that fits their daily lifestyle needs,” said Kevin Miller, chief marketing officer at The Fresh Market. “Being able to find The Fresh Market on the DoorDash Marketplace and place an order for delivery will help our guests’ holiday shopping needs, solve ‘what’s for dinner tonight’ on a busy day, or everyday if they prefer or need the convenience of delivery.”

Others are embracing new initiatives. On Feb. 28, Whole Foods Market opened a new 40,100 square-foot store in St. Petersburg, Fla., featuring a store design that draws inspiration from St. Petersburg, nicknamed the ‘Sunshine City’ for its association with sundials.

In the bakery department of the new store, everyday favorites, such as Whole Foods Market’s Berry Chantilly Cake and brown butter cookies, and hearth breads are conveniently packaged in environmentally friendly packaging. Local offerings include an assortment of sweets from Gelato Fino, tres leches from Momma’s Baked Goods, Key Lime Pie from Keys Fisheries and plant-based treats from Chef Christy’s.

This article is an excerpt from the March 2024 issue of Supermarket Perimeter. You can read the entire Packaging feature and more in the digital edition here.