CRB defined operational readiness to its survey participants as, “The pinnacle of getting product to the consumer, faster.”

Inline Plastics recently launched a smaller, four-compartment platter in its Essentials line.

Certifications such as from the Non-GMO Project and organic certification from the US Department of Agriculture may establish trust among consumers, but companies should not go overboard, said Greg Stucky, chief research officer at InsightsNow.