Hy-Vee RedMedia was designed to allow companies to customize omnichannel marketing strategies while providing consumers with a more personalized shopping experience.
Online food and beverage retail sales, which includes instore pickup, curbside delivery and at-home delivery, tracked by Euromonitor International, reached $76 billion in 2022, and the market researcher predicts online grocery will be the largest source of growth for food and beverages in the United States in the future.