Whole Foods Market’s Trends Council has shared its top 10 anticipated food trends for 2024 in the retailer’s ninth-annual predictions report.

According to the ASPCA, consumers’ food purchasing decisions continue to be influenced by animal welfare more and more.

Late last year Whole Foods Market’s Trends Council unveiled its top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. 

According to the company, customers compliment the “innovation and creativity” that Fresh Cravings brings to the hummus category in general.

During the fourth quarter of fiscal 2022, ended Dec. 31, the company took a $720 million impairment charge partially related to its physical Amazon Fresh and Amazon Go store formats.

According to The National Hot Dog and Sausage Council (NHDSC) and The Nielsen Company, 917 million pounds of hot dogs were sold at United States retail stores in 2022, adding up to more than $3 billion in retail sales.

The initiative offers mentorship and education, as well as potential financial support, to small and emerging brands.

The wide-ranging conversation touched on a variety of topics, from shifting consumer behaviors to product trends to strategic insights for brand founders.

Many have adopted a pragmatic approach – considering both what has been and what could be – leaving massive potential for where the industry and its players could be over the next 12 months. 

Due to social media health messages, manufacturers are looking for ways to offer traditional findings with a healthy twist.