One way for supermarkets to stand out with their meal kit offerings and stay ahead of competition is to offer consumers plenty of options for customization.

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US report.

Mary Ellen Adcock, The Kroger Co.’s senior vice president of operations since 2019, began her new role as chief merchandising and marketing officer at the start of 2025.