Innovative whipped cream brand Whipnotic celebrated National Whipped Cream Day on Friday, Jan. 5 by announcing expanded distribution into more than 300 Kroger stores. This major retail expansion marks a significant scale-up across 28 states for the sister-owned brand, which currently offers four whipped cream flavors in stores nationwide and online.

“Kroger shoppers are food trend setters, who love quality, superior ingredients and heightened flavor; we can’t wait to see what they whip up with Whipnotic!” says Whipnotic co-founder and president Tracy Luckow. “A swirl of colorful whipped cream pairs perfectly with so many Kroger fan favorites throughout the store, from ice cream and cake to coffee, hot cocoa and bowls brimming with berries.”

“Consumers are reimagining the role of whipped cream in their lives with Whipnotic,” said Whipnotic co-founder and chief executive officer Lori Gitomer. “Unlike traditional whipped cream, typically reserved for special occasions, Whipnotic has proven to be incremental to the category, embraced as a daily delight, which is why our brand is selling twice as many units, per store, per week than the category average. We’re thrilled Kroger sees the potential too. We know the sky is the limit.”

Whipnotic has innovated in the category with a patented nozzle designed by sisters Luckow and Gitomer. The company holds a global patent with more than 30 claims for the breakthrough packaging innovation which enables a user to control the combination of two different flavors, colors, textures or ingredients for an elevated, on-demand experience.

The brand launched last summer and has seen exponential growth. This expansion more than doubles Whipnotic’s retail reach, adding availability of Whipnotic Vanilla Salted Caramel and Strawberry Swirl flavors at Kroger stores throughout Atlanta, Cincinnati, Columbus, Michigan, Louisville, Mississippi, Nashville and the MidAtlantic region. Whipnotic’s bright and colorful packaging stands out on shelf and its four unique flavors (including Brownie Batter and Peach Mango) have become fast consumer favorites.