Caribbean Hispanic cheesemaker Gayo Azul, a FrieslandCampina brand, launched a back-to-school marketing campaign on Aug. 15 with a contest for consumers to enter to win a bicycle.
Value-added salad brand Fresh Express is now a week into its second annual ‘Fresh On the Go’ promotion that began Aug. 8 and will continue through Aug. 28.
On July 22, NextGen Beef Co., a NextGen company, announced former career-long Kansas City Royal and Major League Baseball first ballot Hall of Famer, George Brett joined the company as a strategic partner.
Despite a drop in fresh seafood sales due to inflation in recent months, grocers are banking on shoppers’ love for grilling, boils and bakes to boost seafood sales this summer.
Consumer demand has grown for watermelon, particularly fresh-cut, over the past year, said Stephanie Barlow, senior director of communications for the Winter Springs, Fla.-based National Watermelon Promotion Board (NWPB).
Oppy’s ‘#BetterTogether’ campaign will include brand collaborations, influencer marketing, events and virtual experiences, digital media, and consumer marketing with sweepstakes and display opportunities.