ORLANDO, FLA. — Value-added salad brand Fresh Express is now a week into its second annual ‘Fresh On the Go’ promotion that began Aug. 8 and will continue through Aug. 28.
Through this campaign, Fresh Express has been using its website and social media channels to showcase on-the-go recipes and meal planning tips featuring the company’s products.
Consumers have begun participating in the #FreshOnTheGo social media challenge by posting selfies with Fresh Express products, including the company’s Chiquita Bites brand.
By using the hashtag in their post, consumers receive an entry to win a month’s worth of coupons for Fresh Express and Chiquita Bites items with a total value of around $340. New winners are being selected each week of the promotion.
In addition to the on-the-go meal content, Fresh Express has also been utilizing its YouTube channel to educate consumers on the company’s food safety and sustainability efforts and has updated its sustainability practices on the company’s website.