PARAMUS, N.J. – Caribbean Hispanic cheesemaker Gayo Azul, a FrieslandCampina brand, launched a back-to-school marketing campaign on Aug. 15 with a contest for consumers to enter to win a bicycle.

The Back-to-School with Gayo Azul ‘Win A Bicycle’ Contest contest will have three randomly selected winners, each receiving a $500 bicycle and a $100 gift card for Gayo Azul products that can be used at the recipients’ local retailer.

Now through Sept. 15 at 11:59 p.m. EST, consumers can submit entries in a variety of ways, with the option to increase their chances if they use more than one.

How to enter the Back-to-School with Gayo Azul ‘Win A Bicycle’ Contest:

“Many of our consumers have been loyal to our brand for years, sometimes even decades,” said Debbie Seife, marketing director of FrieslandCampina. “We like to show our appreciation for that loyalty in fun and out-of-the-ordinary ways, and I hope our consumers love the grand prize as much as we do. The last Gayo Azul contest amassed thousands of entries, so we want to open the door again based on the extreme excitement.”

gayo-azul-back-to-school-win-a-bicycle-contestImage courtesy of Gayo Azul