Recent in-store banana merchandising efforts from Charlotte, N.C.-based Dole Food Co. include a partnership with The Walt Disney Company, Dole Healthy Heroes, Assemble!, said Bil Goldfield, the company’s director of corporate communications.
Wonderful Halos, the product that put Wonderful Citrus on the map, is getting a marketing boost this season with a targeted, multi-million-dollar campaign that includes social media, in-store POS displays and a collection of colorful stickers.
For seasonal promotions, figure out where you want to start and begin to plan your marketing. Try the following strategies to get the best return on investment:
Sigma Foodservice US, based in Phoenix, is hosting a second iteration of its Fiorucci brand’s ‘Savor Every Minute’ marketing campaign targeted at consumers.
Refrigerated salad dressing brand Litehouse Inc. has launched a football-themed marketing campaign called “Litehouse in the House” to boost sales and brand awareness through February 2023.
St. Louis, Mo.-based Volpi Foods is celebrating its 120-year anniversary this fall and will be kicking off the instore and online promotions Sept. 7 on National Salami Day.
Vancouver, B.C.-based Oppy’s back-to-school campaign for 2022 featuring its Ocean Spray branded products, “A new school way to enjoy Ocean Spray,” features a roster full of delicious and convenient products including branded berries — strawberries, blueberries and blackberries — grapes and citrus, said Audrey Desnoyers, the company’s director of business development and key account management.
In celebration of the global soccer season kicking off in November, Avocados From Mexico (AFM) and Takis are launching a ‘Guackeepers Keep it Good’ marketing campaign targeting consumers buying snacks for their soccer watch parties.