MINNEAPOLIS – Oui by Yoplait announced a new partnership with actress Reese Witherspoon’s Hello Sunshine company and best-selling author Eve Rodsky.
The “Say Oui” campaign, which includes a three-part video series, encourages women to say yes to themselves, engage in acts of intention and prioritize the interests that make them unique.
Coinciding with the collaboration, Oui by Yoplait also highlighted its updated recipes. Its fruit-on-the-bottom whole milk yogurts now have 20% more fruit.
“When you ‘Say Oui’ to living intentionally, even in the midst, it can be life changing,” said Courtney Hamacher, vice president, dairy business unit, for General Mills, which manufactures Yoplait. “It’s a beautiful feeling, whether we slow down for a bite of delicious Oui yogurt or lean into a creative passion that has stayed tucked away for too long. We are so happy to partner with Hello Sunshine to show more women how to make it a reality. We’re also thrilled that our consumers can ‘Say Oui’ to our updated yogurt with more fruit – giving them more of what they love about Oui by Yoplait.”
Plans for the new multi-year partnership with Hello Sunshine and Rodsky also include digital giveaways and virtual workshops, as well as more product news to come, per the company.
“I am so excited that Hello Sunshine is partnering with Oui by Yoplait to encourage women everywhere to prioritize their own self-expression,” said Witherspoon, whose Hello Sunshine media company puts women at the center of all its projects. “I know firsthand how difficult it can be to carve out time to make space for yourself. This partnership and video series are so important as they will inspire women to find their creative passions and say ‘yes’ to themselves every day.”
Rodsky’s popular book, “Find Your Unicorn Space,” is about discovering the joys of life and investing in creative expression, the author said.
“I love that Oui by Yoplait believes in the journey toward intentional living, and I look forward to working with them to invite others to do the same,” Rodsky said.
The author helps three women explore that process in the digital video series, which can be found online at the Oui by Yoplait website.