Many back-to-school items – citrus, kiwifruit and apples, for example – don’t require refrigeration, which makes them a great option for featuring near retailer school supply hubs.
Vancouver, B.C.-based Oppy’s back-to-school campaign for 2022 featuring its Ocean Spray branded products, “A new school way to enjoy Ocean Spray,” features a roster full of delicious and convenient products including branded berries — strawberries, blueberries and blackberries — grapes and citrus, said Audrey Desnoyers, the company’s director of business development and key account management.
Caribbean Hispanic cheesemaker Gayo Azul, a FrieslandCampina brand, launched a back-to-school marketing campaign on Aug. 15 with a contest for consumers to enter to win a bicycle.
As back-to-school promotions are in full swing, Nature Fresh Farms has launched new grab-and-go snack bags of vegetables for kids called Nature Fresh Farms Snack Supplies.
Freeze-dried fruit company Crispy Green has increased the amount of fruit packaged in each Crispy Fruit single-serve bag by 53% as a part of its “More Munch for Kids’ Lunch” back-to-school campaign.
