PARAMUS, NJ – Gayo Azul has updated its Blue Rooster logo and its packaging and website. Consumers can now visit the new bilingual website to see the redesign and the new logo. 

"The bold new Blue Rooster Logo is sure to make Gayo Azul stand out on store shelves," said Debbie Seife, marketing director of FrieslandCampina, the parent company of Gayo Azul. "Since 1955 Gayo Azul has been a recognized Blue Rooster brand to many consumers, and the new, refreshed look is sure to excite and attract current and new users. The website is in both English and Spanish, which makes it easier for all to navigate." 

Some of the redesigned varieties include Gayo Azul Dutch Gouda, Gayo Azul Dutch Edam, Gayo Azul Fresh Queso Blanco and Gayo Azul Sliced Swiss.