The Little Potato Co. launches holiday sweepstakes 11.14.2024 By Hayley Hyer The Little Potato Company has launched its second annual “A Little Holiday Happiness Is…” marketing campaign for the 2024 holiday season. Read More
National Mango Board launches ‘Joy Ride’ campaign 08.08.2024 By Hayley Hyer The National Mango Board is preparing to take a mobile mango food truck on a ‘Joy Ride’ tour across four United States cities.Read More
Seafood: 7 tips for summer merchandising success 05.10.2024 By Christine Blank Much of summer seafood sales are impulse purchases of grilling items, cold salads, dips, and grab-and-go picnic type items.Read More
What's cooking with Gen Z: 4 marketing tips from a fellow Gen Zer 03.21.2024 By Hayley Hyer Gen Z cooking is all about taking short cuts, and sometimes it doesn’t mean cooking at all.Read More
FMI presents ‘Power of Produce 2024’ at Southern Exposure 03.11.2024 By Hayley Hyer Impulse purchases, displays and in-stock value were three of the main themes during FMI’s ‘Power of Produce 2024’ session at the SEPC’s Southern Exposure. Read More
Sunkist launches promotion for National Sunkist Citrus Day 02.21.2024 By Hayley Hyer March 1 will mark the 2nd annual National Sunkist Citrus Day, and Sunkist Growers has launched a ‘Sunkist Matchmakers’ promotional campaign. Read More
Avocados: promotion power, logistical advantage 02.12.2024 By Andy Nelson Mexico, California and other growing regions will keep a steady supply coming this year to meet ever-growing demand.Read More
Dole launches ‘125 Ways to Be Bananas’ to mark anniversary 02.02.2024 By Hayley Hyer 2024 is Dole Food Company’s 125th year of banana business, which began in 1899 with brothers Joseph, Felix and Lucca Vaccaro, and Salvador D’Antoni. Read More
Fresh Express launches inaugural football season promotion 08.24.2023 By Hayley Hyer Now through Sept. 10, Fresh Express is using its social media channels to share better-for-you versions of game day recipes.Read More
Entenmann’s partners with Ricky Stenhouse Jr. for sweepstakes 08.11.2023 By Brian Amick Now through Sunday, August 27, fans can enter online for a chance to win an exclusive VIP experience for four.Read More