ATLANTA — Click through the slideshow to view 13 highlights from the expo floor at the International Fresh Produce Association's 2024 Global Produce & Floral Show Oct. 18-19.
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2025
The inaugural marketing campaign for Zespri's new KiwiBrothers was the most successful the company has had, said Bianca Fiedler, trade marketing director for North America.
Bolthouse Fresh's new branded products run the gamut from "party sticks" to carrots cut specifically for stews and soups, said Karen White, vice president of marketing.
New from Litehouse are Loaded dressings, designed for consumers who want dressings for more than just salads, said the company's Kate Nees.
Superfresh Growers' new Orchard Buddies line of organic apples aimed at kids was designed in-house, said Catherine Gipe-Stewart, marketing director.
Lipman Family Farms showcased its new Crinkle Sweet peppers and Monet tomatoes.
Fresh-cut apple pioneer Crunch Pak is now marketing 3-pound whole apple packs featuring many of its licensed characters, said Tony Freytag, executive vice president.
Wholly Guacamole's three new dips come in 7 1/2 ounce cups and minis. The dairy-free dips provide a health halo that helps differentiate them in the market, said Chris Monahan, brand manager.
Zumex's self-cleaning juicer, the first on the market, saves 90% on labor costs, said the company's Nihat Bessolt and Sergio Rubio.
¡Yo Quiero!'s new Grab&Go! line features 10 flavors, including two brand new ones: Jalapeño and Smokehouse Onion.
Stacey Anker of Wonderful detailed Pom's new marketing efforts, which include a Chrissy Teigen orchard tour the week of Oct. 21.
Garlic & Ginger Fusion is one of three new products from Spice World. It taps into demand for Japanese, Korean and Asian fusion dishes, said Chris Kiser, CEO.
Sun Pacific's new marketing campaign for Cuties will focus on expanding appeal among Gen Zers, said Sarah Deaton, marketing director.
Avocados From Mexico's first year of marketing around college football was so successful, it's doubling its spend this season, with new partners including the SEC and the University of Georgia, said Alvaro Luque, president and CEO.
ATLANTA — Click through the slideshow to view 13 highlights from the expo floor at the International Fresh Produce Association's 2024 Global Produce & Floral Show Oct. 18-19.
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