In recent years, marketers have brought the power of branding usually associated with CPG goods into the fresh produce department.

Avocados From Mexico strives for a fresh brand “with a CPG mentality.”

CAC shares the details of its marketing plans for the 2023 California avocado season.

Dole Food Company’s latest marketing campaigns have been going bananas.

Inspired by the rich French history of Brioche bread, the brand is gifting one lucky fan a trip to Paris via a national sweepstakes.

Country star Luke Bryan is the new face of Smithfield Foods’ Good Goes On marketing campaign.

Ryan Kaji, 11-year-old YouTube celebrity from Ryan’s World, recently visited Dole Food Company’s pineapple farm in Hawaii to film an episode of his ‘Ryan’s World Island Adventure’ series.

Supermarket delis do not have to just stick to the traditional seasonal promotions centered around national holidays.

Greenhouse produce supplier Pure Flavor received the Gold Plate Award in the Industry Supplier category for its ‘Eat Well Together to Be Well Together’ marketing campaign, which supported FMI’s National Family Meals Month.

Fresh Cravings partnered with Sarah Tracey, sommelier and founder of New York-based The Lush Life, to create videos on Instagram showcasing wine and other food pairings with Fresh Cravings products.