Caribbean Hispanic cheesemaker Gayo Azul, a FrieslandCampina brand, launched a back-to-school marketing campaign on Aug. 15 with a contest for consumers to enter to win a bicycle.

Value-added salad brand Fresh Express is now a week into its second annual ‘Fresh On the Go’ promotion that began Aug. 8 and will continue through Aug. 28. 

On July 22, NextGen Beef Co., a NextGen company, announced former career-long Kansas City Royal and Major League Baseball first ballot Hall of Famer, George Brett joined the company as a strategic partner.

Despite a drop in fresh seafood sales due to inflation in recent months, grocers are banking on shoppers’ love for grilling, boils and bakes to boost seafood sales this summer.

Handtmann Inc. recently announced that it would represent Milan, Italy-based Velati in salami, mortadella and pepperoni processing solutions for the United States, Puerto Rico and Jamaica.

A combination of inflation, a labor shortage and supply chain issues have caused consumers to cut back on spending in recent months. However, consumers are still wanting good quality meals and demand remains strong in most convenience meat segments as shoppers continue to look for easy ways to create their favorite meals.  

Consumer demand has grown for watermelon, particularly fresh-cut, over the past year, said Stephanie Barlow, senior director of communications for the Winter Springs, Fla.-based National Watermelon Promotion Board (NWPB).

Beef is a go-to American staple, and its popularity skyrocketed during the COVID-19 pandemic, when many home cooks sharpened their skills in the kitchen and people consolidated their grocery shopping into fewer trips while maintaining a freezer stash at home.

In its 20th year, the Hass Avocado Board (HAB) is putting a stronger emphasis on strategic promotion by expanding the role of Gina Widjaja, director of marketing and communications.

The topics were created to help marketers and industry professionals plan for upcoming events.