The Little Potato Co. launches holiday sweepstakes 11.14.2024 By Hayley Hyer The Little Potato Company has launched its second annual “A Little Holiday Happiness Is…” marketing campaign for the 2024 holiday season. Read More
IFPA 2024: Netflix’s first CEO shares what makes an idea good 10.19.2024 By Hayley Hyer Marc Randolph, Netflix’s co-founder and first CEO, said his flaw is that he likes every idea he hears.Read More
National Mango Board launches ‘Joy Ride’ campaign 08.08.2024 By Hayley Hyer The National Mango Board is preparing to take a mobile mango food truck on a ‘Joy Ride’ tour across four United States cities.Read More
Marketing potatoes: 10 nutritional selling points from the IPC 05.23.2024 By Hayley Hyer According to Lifesum’s list of five best diet changes to improve mental health, increasing consumption of root vegetables and other complex carbohydrates can help reduce symptoms of anxiety.Read More
How to get the most out of social media marketing 04.02.2024 By John Unrein New research has revealed the most engaging social media sites, with YouTube coming out on top. Read More
What's cooking with Gen Z: 4 marketing tips from a fellow Gen Zer 03.21.2024 By Hayley Hyer Gen Z cooking is all about taking short cuts, and sometimes it doesn’t mean cooking at all.Read More
Continental Fresh to promote Water For All campaign at SEPC show 02.29.2024 By Hayley Hyer Continental Fresh will showcase mangoes with Water For All branding at the show.Read More
Quaker campaign to feature short film by award-winning director 02.28.2024 By Zachary Sosland The commercial revolves around a father and son as they navigate life’s stages together, from childhood to adulthood. Read More
Sunkist launches promotion for National Sunkist Citrus Day 02.21.2024 By Hayley Hyer March 1 will mark the 2nd annual National Sunkist Citrus Day, and Sunkist Growers has launched a ‘Sunkist Matchmakers’ promotional campaign. Read More
Avocados: promotion power, logistical advantage 02.12.2024 By Andy Nelson Mexico, California and other growing regions will keep a steady supply coming this year to meet ever-growing demand.Read More