Supermarket delis do not have to just stick to the traditional seasonal promotions centered around national holidays.

Among businesses that post both organic and sponsored content, 72% say organic TikTok content is extremely valuable to their company’s overall marketing performance, while 55% say the same for ads.

Greenhouse produce supplier Pure Flavor received the Gold Plate Award in the Industry Supplier category for its ‘Eat Well Together to Be Well Together’ marketing campaign, which supported FMI’s National Family Meals Month.

Fresh Cravings partnered with Sarah Tracey, sommelier and founder of New York-based The Lush Life, to create videos on Instagram showcasing wine and other food pairings with Fresh Cravings products.

Recent in-store banana merchandising efforts from Charlotte, N.C.-based Dole Food Co. include a partnership with The Walt Disney Company, Dole Healthy Heroes, Assemble!, said Bil Goldfield, the company’s director of corporate communications.

Wonderful Halos, the product that put Wonderful Citrus on the map, is getting a marketing boost this season with a targeted, multi-million-dollar campaign that includes social media, in-store POS displays and a collection of colorful stickers.

Plant-based protein producer Impossible Foods has hired Leslie Sims as chief marketing and creative officer, effective Jan. 1, 2023.

For seasonal promotions, figure out where you want to start and begin to plan your marketing. Try the following strategies to get the best return on investment:

Sigma Foodservice US, based in Phoenix, is hosting a second iteration of its Fiorucci brand’s ‘Savor Every Minute’ marketing campaign targeted at consumers.

Supercharge your sales by playing up sweet potatoes’ big health benefits.