The United States is projected to be a multicultural-majority nation by 2044. Cargill’s Protein North America marketing and insights team is leading the way in understanding the preferences and shopping behaviors of these growing consumer segments and the impact to retailers, and specifically the fresh meat case.
In honor of Hispanic Heritage Month, Cargill’s Rumba Meats brand is donating $50,000 to the United States Hispanic Leadership Institute (USHLI) for a fourth year, bringing the total amount of support over time to more than $200,000.
To help retailers drive growth through meaningful insights, Cargill’s protein business has created a marketing and insights team to look across multicultural segments.
Caribbean Hispanic cheesemaker Gayo Azul, a FrieslandCampina brand, launched a back-to-school marketing campaign on Aug. 15 with a contest for consumers to enter to win a bicycle.