One notable trend Lipman Family Farms is tracking is smaller pack sizes.
“Gen Z is shopping more frequently and seeking a more curated, personal product experience than the generations before them,” said Elyse Lipman, the company’s CEO. “They’re not buying in bulk the way Millennials and Gen X do. Smaller pack sizes allow them to make purchasing decisions based on their individual dietary needs and taste preference, providing convenience for this frequent shopper.”
In 2024, Lipman Family Farms looks to build on the many successes it enjoyed in 2023, Lipman said.
Those included the hires of top managers and the launch of their new greenhouse-grown tomato varieties: Monet Red, recipient of the prestigious 2023 Superior Taste Award from the International Taste Institute, Bellavina, Sweet Blonde (a yellow cherry tomato), and Sweet Brunette (a brown cherry tomato).
Lipman Family Farms’ unique vertically integrated model and partnerships across R&D allows the company to keep a pulse on products with highly sought-after consumer qualities, including rich flavor and vibrant color, Lipman said.
“As the demand for fresh produce grows in response to feeding a growing population, Lipman plans to continue to invest in R&D and innovation in both their field and greenhouse operations to be the leader in meeting the growing demands of food security,” she said.
This article is an excerpt from the January 2024 issue of Supermarket Perimeter. You can read the entire Greenhouse feature and more in the digital edition here.