Recent in-store banana merchandising efforts from Charlotte, N.C.-based Dole Food Co. include a partnership with The Walt Disney Company, Dole Healthy Heroes, Assemble!, said Bil Goldfield, the company’s director of corporate communications.
Wonderful Halos, the product that put Wonderful Citrus on the map, is getting a marketing boost this season with a targeted, multi-million-dollar campaign that includes social media, in-store POS displays and a collection of colorful stickers.
Recently, the company has been particularly excited about the expansion of Wonderful Seedless Lemons, with new plantings in various growing regions that will increase volumes and availability. Wonderful began shipping the fruit in 2019.
After 50 years of exhibiting at the PMA convention, the California Avocado Commission (CAC) is wrapping up preparation for this year’s inaugural Global Produce & Floral Show hosted by the International Fresh Produce Association (IFPA).
One of the main differences between the produce departments of yesterday and today, said Anne-Marie Roerink, principal of San Antonio-based 210 Analytics, is the enormous surge in packaged and value-added products.