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Utilizing its technical services team, Coral Gables, Fla.-based Fresh Del Monte’s approach to banana merchandising has evolved at the ripening level, said Pablo Rivero, vice president of marketing.
Recent in-store banana merchandising efforts from Charlotte, N.C.-based Dole Food Co. include a partnership with The Walt Disney Company, Dole Healthy Heroes, Assemble!, said Bil Goldfield, the company’s director of corporate communications.
Wonderful Halos, the product that put Wonderful Citrus on the map, is getting a marketing boost this season with a targeted, multi-million-dollar campaign that includes social media, in-store POS displays and a collection of colorful stickers.
Recently, the company has been particularly excited about the expansion of Wonderful Seedless Lemons, with new plantings in various growing regions that will increase volumes and availability. Wonderful began shipping the fruit in 2019.
For seasonal promotions, figure out where you want to start and begin to plan your marketing. Try the following strategies to get the best return on investment:
As online grocery sales surge — even for products in the fresh perimeter that consumers have traditionally preferred buying instore — it’s more important than ever for retailers to find ways of bringing people back to brick-and-mortar stores and keeping them there.
For Carlisle, Pa.-based retail chain GIANT, seasonal promotions play a key role in helping to create differentiation and setting the stage for “theater presentation” within and across the store, said Ted Williams, GIANT’s director of nonfoods.
The Age of COVID has driven home the importance of properly cleaning and sanitizing equipment used in the production of foods sold in grocery perimeter departments. At the same time, however, labor shortages have made it harder to find qualified workers to perform those tasks.
