This spring, Robinson Fresh will be sourcing grapes from Chilean, Brazilian, Peruvian, South African and Mexican growing regions, said Andy Kampa, general manager.

In 2023, a late start to the Mexican deal caused an “extreme shortage” early in the season, Kampa said.

This year, the shortage could come from the other end — an abrupt finish to South American production.

Grape trends Robinson Fresh is keeping a close eye on include more new varieties from South America and an increase in green seedless varieties, Kampa said.

The company also is tracking the growth of fixed weight sales, in both bags and clamshells.

Robinson Fresh prides itself not only on its diverse network of sourcing but on the wide range of services it provides its customers. “Supply across a multitude of countries allows us to be in stock 52 weeks a year,” Kampa said. “Customers take advantage of year-round and global product supply, cold chain expertise, world-class account management and impactful category insights.”

That expertise, he added, allows Robinson Fresh to create and execute innovative supply chain solutions for its customers, “from seed to shelf.”

Working closely with its retail partners is also paramount for Robinson Fresh, Kampa said.

That could mean creating innovative packaging to help product stand out on the shelf.

Robinson Fresh also works with its grocery customers to create compelling and vibrant on-site displays based on seasonal promotions.

“Grapes should be in highly trafficked areas with smart and timely campaigns. In our experience, back to school and holiday packaging such as Halloween are some of the top promotional campaigns that help drive sales.”

This article is an excerpt from the March 2024 issue of Supermarket Perimeter. You can read the entire Grapes feature and more in the digital edition here.