One of Wonderful Citrus’s biggest successes in recent years has been its Wonderful Seedless Lemons program, now in its fifth year.

To bring even more buzz to the program, the company has teamed with Cravings by Chrissy Teigen to inspire Teigen’s loyal audience of culinary enthusiasts to use seedless lemons and experience their convenience first-hand, said Zak Laffite, Wonderful Citrus’s president.

As part of the partnership, Teigen visited Wonderful Citrus’s seedless lemon orchards in Somis, Calif., to tour the property and learn about the origins of Wonderful Seedless Lemons.

Cravings and Teigen shared the experience on Instagram with their combined audience of 44.2 million-plus followers, and the Cravings team developed the ultimate how-to guide on different ways to cut and use Wonderful Seedless.

Wonderful Seedless Lemons are available in Kroger, Trader Joes, Amazon Fresh, and Walmart stores nationwide, along with select Costco stores and local grocery retailers.

Also new this year, Wonderful Citrus has introduced new secondary retail display bins for Wonderful Seedless Lemons.

Perfect for multiple locations throughout any store format, the displays have a small footprint and feature beautiful recipes and cocktails to inspire new usage occasions and demonstrate how Wonderful Seedless Lemons can enhance any dish or beverage, Laffite said.

The company also launched a digital campaign on Pinterest and Meta with culinary-led creative to generate brand affinity and emphasize the ease that comes with cooking/baking with seedless lemons.

This article is an excerpt from the April 2024 issue of Supermarket Perimeter. You can read the entire Citrus feature and more in the digital edition here.