The startup's founders partnered with a pediatric nutritionist to develop the concept three years ago after noting a gap in the children’s snacking segment for “fresh and clean” options.
Those were the categories IFPA CEO Cathy Burns used to organize the 2023 version of her State of the Industry speech at the Global Produce & Floral Show.
With its product roster expanding and demand on the rise, Grass Fed Foods sought out a new producer partner that could give it the volume and quality it needed.
An ongoing demand for transparency and a desire for more veg-forward eating is finding companies incorporating ingredients in relation to the health of the planet and its population.