Consumers have a variety of priorities in how they spend their food dollars, and they’re trying to find a balance between money, time, taste, nutrition and experience.
The company released a series of video ads that highlight the bold, unique flavor of blue cheese with a group of zany characters in a cave, representing where the cheese is aged.
The World Taste & Smell Association launched the campaign to encourage chefs, food industry leaders and consumers to consider the unique needs and preferences of individuals with taste and smell disorders.