Rich’s conducted a proprietary shopper segmentation study in 2022 to identify the types of shoppers who provide the greatest opportunity for future fresh bakery growth and success.
Café Valley Bakery, a producer and distributor of baked foods to in-store bakery and foodservice customers, has acquired the assets of Freed’s Bakery, a Manchester, NH-based maker of iced mini cupcakes.
In its inaugural Power of In-Store Bakery 2022 report, FMI – The Food Industry Association found that 95% of all shoppers eat in-store bakery items occasionally and 63% of consumers eat bakery products weekly.
Fresh bakery sales are thriving in today’s “new normal,” ranking in the top three departments storewide as shoppers seek to elevate more frequent at-home meals and enjoy affordable indulgences in the face of economic uncertainty.
As online grocery sales surge — even for products in the fresh perimeter that consumers have traditionally preferred buying instore — it’s more important than ever for retailers to find ways of bringing people back to brick-and-mortar stores and keeping them there.
According to the just-release study, State of the Baking Industry conducted by Cypress Research, 42% of retail bakeries now carry croissants – a higher percentage than donuts or bagels.