Hormel brand Columbus Craft Meats’ new Handcrafted Charcuterie Board is available exclusively at Walmart.
The board features a carefully curated and generous selection of meats, cheese, crackers, dried fruit, chocolate, and other delicious accompaniments along with instructions and tips that customers can use to put together an impressive charcuterie board for their guests, according to Hormel.
In addition to featuring premium Columbus Italian Dry Salami, Columbus Calabrese Salami and Columbus Prosciutto, the board includes white cheddar cheese, a merlot cheese wedge, dried apricots, dried mangos, olives, five seed and sea salt flatbread crackers, sea salt & olive oil sourdough flatbread bites, cracker rounds, Corn Nuts Original, fig spread and Justin’s Dark Chocolate Peanut Butter Cups.
The kit has everything needed to build an impressive charcuterie board, including expert advice from Evan Inada, Columbus Craft Meats charcuterie director. Purchasers can scan a QR code on the product to receive instructional videos, serving tips and beverage pairing recommendations.
The board also includes ingredients to create several “Perfect Charcuterie Bites,” irresistible, perfectly balanced combinations of meat, cheese, acid and crunch, which awaken and engage all the taste buds in a single bite. Customers have the choice of a grab-and-go option, where they can assemble the ingredients themselves, or they can order a pre-assembled board through the Walmart app, on Walmart.com or at the deli counter.
This article is an excerpt from the October 2023 issue of Supermarket Perimeter. You can read the entire Party Trays feature and more in the digital edition here.