The leading brioche brand is celebrating National Brioche Day on May 14.

St Pierre finds that those consumers who upgrade to a quality bread product from St Pierre often go on to spend more on quality meats and cheeses, too.

Inspired by the rich French history of Brioche bread, the brand is gifting one lucky fan a trip to Paris via a national sweepstakes.

St Pierre Bakery has announced new, branded distribution with Walmart for three of its core product lines.

St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you. 

Despite inflation, dollar sales in bakery are up almost 12% from last year, according to IDDBA Marketplace Report data from June, indicating that the instore bakery has indeed bounced back from COVID, said Paul Baker, founder of Manchester, UK-based St Pierre Bakery.

Manchester, UK-based brioche category leader St Pierre is set to launch a new non-brioche bake-at-home range, with authentic French baguettes and crusty rolls.

Euroclassic is proud to announce that its Vegan Brioche-Style Bun boasts the plant-based certification issued by the National Sanitation Foundation (NSF).

St Pierre Group has appointed David Milner as the brioche brand’s chief executive officer.