RICHMOND, CALIF. — French family-owned bakery Brioche Pasquier is thrilled to announce a limited-edition packaging of their beloved macarons in celebration of the next season of Netflix’s hit series Emily in Paris, created by executive producer Darren Star (Sex and the City, Younger) and produced by MTV Entertainment Studios. Under license from Paramount Consumer Products, Brioche Pasquier’s in-store bakery macaron packaging design inspired by the series will be available in two flavor collections: the classic assortment and the fruit-inspired assortment in the US gradually, starting in February of 2024.

The classic assortment includes six very popular flavors: Chocolate Hazelnut, Pistachio, Lemon, Raspberry, Vanilla, and Salted Caramel. The fruit-inspired assortment includes a flavor selection of Fig with Poppy Seeds, Coconut, Mango, Pistachio, Chocolate Caramel, and Raspberry. Paris’ favorite luxury dessert is the perfect sweet indulgence for any celebration with friends and family, or if you enjoy the finer things in life, like Emily. With deep French roots since 1936, Brioche Pasquier is the top producer of macarons in France; producing over one million macarons per day in their French factories.

Source: ©Viacom International Inc. 2024

“Brioche Pasquier embodies the glamorous image of France for our US customers, and we know Emily in Paris fans are looking for that same charm!” said Brioche Pasquier Marketing Manager Charlotte Dubois. “This exciting collaboration is perfect for our two peak seasons, assisting our retailers in bringing in new customers and rewarding our already-loyal base.”

The campaign will be supported by a vast marketing program including POS displays based on regional availability, digital communication across Brioche Pasquier’s Facebook, Instagram, and company website.

Julien Suignard, Sales Director for Brioche Pasquier, adds, “Here at Brioche Pasquier, we have close to 30 years of experience making desserts. Handing down French pâtissiers' expertise through generations, we have grown our traditional savoir-faire and are delighted to bring it to our customers all over the world.”

Brioche Pasquier’s French macarons are free from artificial flavors and colors. They are made with cage-free eggs, and 100% almond flour. The ingredient list is short and clean, reflecting the traditional values Brioche Pasquier conveys through their traditional French recipes, including the French Macarons.

About Emily in Paris

Emily, an ambitious twenty-something marketing executive from Chicago, unexpectedly lands her dream job in Paris when her company acquires a French luxury marketing company — and she is tasked with revamping their social media strategy. Emily's new life in Paris is filled with intoxicating adventures and surprising challenges as she juggles winning over her work colleagues, making friends, and navigating new romances. 

©Viacom International Inc. 2024