U.S. poultry farmers and marketers know that in the food world of today, transparency isn’t a marketing luxury. It’s a necessity. Consumers want to know where their fresh chicken and turkey products come from, how they were raised, and as much as possible about the people and processes behind them.
Tilapia remains a solid top 10 category performer when it comes to retail consumption and sales, and it’s not uncommon to see it in the top 5, says Bob Tate, national sales manager for Miami-based Aquabest Seafood LLC.