Barry Callebaut has officially rolled out ruby, its product made from pure cocoa beans, to the U.S. market.

Barry Callebaut is working closely with the U.S. Food and Drug Administration to get approval to begin test marketing ruby as a new chocolate product in the U.S., with the ultimate goal of establishing a new standard of identity reflecting ruby’s distinctive profile.

Ruby, which offers a tension between fresh berry-fruitiness and luscious smoothness, is made from pure cocoa beans that are specially chosen for their ruby properties, without adding berry flavors or colors.

With its one-of-a-kind taste and color, ruby satisfies a different consumer need than dark, milk and white chocolate, providing chefs, artisans and chocolatiers unlimited product pairing opportunities, including bars and tablets, bonbons, pastries, desserts and more,” according to Barry Callebaut.