Berry grower-shipper California Giant expects to increase its summer ’19 Pacific Northwest blueberry volumes by 45%.
Over the past five years, Cal Giant has increased its annual blueberry volumes by 15-30%. This summer’s expected boost will include 25% more conventional fruit and 90% more organic fruit.
The increase is due to Cal Giant’s efforts to build grower partnerships, specifically in Oregon, allowing the company to ship most of its summer blueberries domestically, reducing food miles.
Cal Giant now is capable of providing promotable volume of both conventional and organic blueberries on a year-round basis.
“We have worked together at California Giant to develop long term partnerships with our blueberry farming partners and are excited to see these relationships come together to benefit both of us,” says Markus Duran, the company’s North American blueberry operations manager. “We look forward to sharing details with our trading partners about our expended blueberry program and the volume we will bring to the table with both conventional and organic fruit just in time for summer.”
Cal Giant expects the summer blueberry crop to begin just in time for July holiday promotions both in retail and foodservice.